20. 你认为中英两国的网上女性消费者行为会存在差异吗？为什么？ *

2. 英文版

Questionnaire: Online buying behaviour of young females: Comparison between the United Kingdom and China

Thank you for taking the time to complete this survey. By completing this questionnaire you are giving your consent for the information it contains to be used in this survey. The researcher will guarantee the security of your personal information and privacy. When the information is used in any publication produced during this article, no inpidual will be identified in this project.

Page 1: Personal Information

1. How old are you?

2. Are you the British/Chinese?

3. What is your gender?

Page 2: Question Page

4. The reason why you choose shopping online (only 1 choice)

5. Which platform do you usually use to shopping online? （only 1 choice）

6. What kind of products do you usually buy online? (2 choice) Please select between 1 and 2 answers.

Clothes

Electric appliance

Make up

Food

Daily use

Wine, beer or other alcohol drinks

Healthcare products

Books

Others

7. What criteria do you consider much more when buying online? (2 choices) Please select between 1 and 2 answers.

The quality of products

Speed of delivery

Packaging

Price

The standard of seller

Free delivery

Return without any reason in 7 days

Others

8. Which month do you shopping online more frequently?

9. Which time do you usually do online shopping during a day?

10. How many times do you shop online in a year?

11. Do you fill in the evaluation carefully after purchasing a product online?

12. Do you care about the physical products are conformed to its description?

13. Your attitude about return of unwanted products:

Sometimes the products look nice on the Internet but the real product is not as nice so I need to return.

I always return the products because I feel that customers have the right to return the products they unwanted.

I hardly return the products because delivery fee is expensive and the process is

complicated.

14. Which do you think is the main barrier to online shopping?

15. Do you think online shopping is very convenient?

16. Your opinion about the delivery of online shopping:

17. Your attitude about trust and knowledge of online retailer:

18. Which form do you prefer, online shopping or shopping in store?

19. Do you like online shopping?

20. In your opinion, do you think the online young female buying behaviour in China and the UK will be different or not? Why?

Page 3:   End Page

Thank you for completing the survey, if you have any questions about this survey or you are interested in the result of survey please email me.