摘    要：随着时代与经济的发展，尤其是国家政策支持下及博物馆免费开放以来，博物馆所承担的社会职能日益突出，也逐渐成为了展示一座城市独特的历史文化内涵，亦是提升一座城市文化与吸引力的重要载体。作为杭州传承与弘扬手工业文明的代表，坐落于杭州市桥西历史文化街区内的中国刀剪剑博物馆展现了杭州深厚的文化底蕴与辉煌的工艺美术文明。

本文主要从定性与定量研究出发，运用文献研究法、问卷调查法、访谈法、因子分析法等，提出中国刀剪剑博物馆应对当前劣势的策略，以期对中国刀剪剑博物馆持续发展有一定的借鉴意义。

论文共分为四章，第一章阐述了研究背景、意义、研究方法以及博物馆基本概念的界定等，概括国内外在这一领域的发展现状，为本文的研究提供基本思路。第二章以实地调研、访谈的实证研究方法，概述了中国刀剪剑博物馆发展的整体历程及确定其相关因素如文化、门票、地理区位选择、交通建设、馆藏物品的数量和质量、宣传营销、空间布局等。第三章利用问卷调查获得的数据资料，对问卷调查进行统计分析以及因子分析，使本文的定量分析更具有说服力。第四章结合文章问卷调查的研究数据，提出主要应对方法策略等。

ABSTRACT：With the development of the times and economy, especially since the support of national policies and the free opening of museums, the social functions undertaken by museums have become increasingly prominent. Museum has gradually become an important carrier to show the unique historical and cultural connotation of a city and to enhance the cultural and attraction of a city. As the representative of hangzhou inheritance and promotion of handicraft civilization,the China Knives and Scissors and Swords Museum located in the historical and cultural street area of Hangzhou has showed Hangzhou's profound cultural heritage and splendid arts and crafts civilization.

This paper starts from qualitative and quantitative research, uses literature research, questionnaire survey, interview and factor analysis etc, the writer tries to propose some strategies and references of the China Knives and Scissors and Swords Museum for dealing with current weaknesses. In order to have certain reference significance to the museum's sustainable development.

This paper is pided into four chapters. The first chapter elaborates the research background, significance, research method and the definition of the basic concept of museum. It also summarizes the development status of domestic and abroad in this field and provides the basic idea for the research of this paper. The second chapter uses the field research method and interview method, summarizes the overall development of the China Knives and Scissors and Swords Museum and confirmes its influence factor such as cultural value, free of admission, location environment, tourism transportation, collection quantity and quality, publicity marketing, space layout, etc. The third chapter uses the data obtained from the questionnaire survey to carry out statistical analysis and factor analysis to make the quantitative analysis of this paper more convincing.The fourth chapter combines the research data of the article and puts forward the main countermeasures.

关键词：博物馆； 公众吸引力； 现状与对策； 中国刀剪剑博物馆；

Keyword: Museum; the Public Attraction; Current situation and Countermeasures;  China Knives and Scissors and Swords Museum;

目    录

1绪论 1

1.1研究背景及意义 1

1.1.1研究背景 1

1.1.2研究意义 1

1.2概念界定 2

1.2.1博物馆 2

1.2.2公众吸引力 2

1.3国内外研究综述 3

1.3.1国外研究综述 3

1.3.2国内研究综述 3

1.4研究方法及技术路线 5

1.4.1研究方法 5